The Button Up Video Contest 2014
Capstone Community Action is sponsoring a contest for very short videos that relate to the theme of Button Up. Entry deadline is now extended to October 20, 2014.
What is Button Up?
When we button up our coats, we keep the cold air out and the warmth in. We can do the same with our homes and other buildings—making them cozier, saving energy, and helping the planet.
Most of our buildings—old and new—allow too much air to stream through the basement, roof, and walls. Though we can’t see it, we feel it as cold drafts and pay for it in high fuel bills.
We heat and cool our homes, work places, and schools to stay comfortable, but waste much of the energy in the process. It’s like trying to keep water in a bucket full of holes.
Not only does this cost us a lot of money, it stresses our environment.
But, it doesn’t have to be this way. Buttoning up our buildings is one of the most cost-effective ways we have to improve their energy efficiency and fight climate change. When done correctly, these improvements do a great job of keeping the heat where we want it. Button Up is about helping people to start taking steps that will make them more comfortable while using less energy.
Contestants are invited to highlight some of the ways this waste takes place, illustrate its impact, offer inspiring solutions, and motivate viewers to “button up the leaks” and do something positive for the planet. Think about what, where, how, and why you button up.
Additional background on Button Up
There are additional resources and information on this topic at ButtonUpVt.org. The site includes links to home energy saving tips and a great booklet highlighting some retrofit success stories.
There is no entry fee for this contest.
Who can enter?
Anyone may submit videos. Entries may come from anywhere. Individual and collaborative efforts are encouraged. Employees of Capstone and their families are not eligible for this competition.
What is eligible?
Videos 2 minutes or shorter will be accepted. Contestants will need to affirm they are authorized to use any content that is part of the video. Contestants will retain ownership of their content while allowing Capstone the rights to use it. Multiple entries are permitted.
Any submissions must be uploaded through this contest site and follow the tech guidelines on the Rules tab.
When can I enter?
Submissions will be accepted (online only) from September 2 until October 20. Judge’s Choice and Honorable Mention awards will be announced on or before October 31, 2014. Online voting for the People's Choice award will take place in November.
Categories and Judging
Videos will be judged in three categories:
- Most humorous
- Most likely to spur action
- Most informative
There will be a total of nine Judge’s Choice awards: one for each age group in every category. Judges can also select an unlimited number of Honorable Mentions from the videos entered.
Entries can be by individuals or collaborative groups. All submissions will be considered for all three categories.
Entries will be pre-screened by a designated committee to select the finalists for the Judging Panel’s consideration.
The Judging Panel will be picked from those with expertise in the fields of education, weatherization & efficiency, marketing, media, and other related professions.
Benefits and Prizes
All of the videos submitted will be available for public viewing on the contest site. In addition, videos may be shared through social media channels, screened at meetings, conferences, and festivals, or broadcast on public access or commercial outlets.
Judge’s Choice and Honorable Mentions will make up the pool of candidates eligible for the People’s Choice award to be selected through social media.
- People’s Choice: The one winner for this award receives a $300 cash prize.
- Judge’s Choice: Middle and High School winners will receive a Ben and Jerry’s Ice Cream party for their class. Adult winners will receive a $100 cash prize. Judge’s Choice awards are limited to Vermont residents.
- Honorable Mentions: A letter of accomplishment from Capstone.
Judges will base their decisions on the following criteria:
- Clear and compelling message related to the theme
- Memorable content and delivery
Questions? Contact: Paul Zabriskie, Director of Weatherization and EnergySmart of Vermont, firstname.lastname@example.org or Michael Levine, Button Up Contest Director, email@example.com.